PRIVACY POLICY

CADENCE INNOVATION LABS LLC – PRIVACY POLICY

Last updated :  April 18th, 2025

This Privacy Policy explains how Cadence Innovation Labs LLC — doing business as “Cadence” (“Cadence,” “we,” “our,” or “us”) — collects, uses, discloses, and safeguards your information when you:

  • visit cadenceinnovationlabs.com or any page that links to this Policy (the “Site”);

  • download or use the Cadence mobile applications (the “Apps”);

  • interact with us in e‑mail, support channels, surveys, beta programs, or events (together with the Site and Apps, the “Services”).

If you have questions, e‑mail eric@cadenceinnovationlabs.com.

QUICK SUMMARY

  • What we collect – account details, contact info, subscription data, and fitness / biometric data streamed from wearables you connect - Learn more in Section 1.

  • Why we use it – to deliver adaptive coaching, operate the Apps, secure the platform, comply with law, and communicate with you - Learn more in Section 2.

  • Legal bases (EEA/UK/Canada) – consent, contract performance, legitimate interests, legal obligations - Learn more in Section 3.

  • Sharing – with processors who help us run the Service (e.g., cloud hosting, payment platforms), in business transfers, or when you ask us to- Learn more in Section 4.

  • Your rights – access, correction, deletion, portability, opt‑out of marketing, and regional rights (e.g., CCPA, CPRA, VCDPA) - Learn more in Sections 8-11.

  • Security & retention – industry‑standard safeguards; we keep data only as long as needed - Learn more in Sections 6-7.

TABLE OF CONTENTS

  1. What information do we collect?

  2. How do we use (“process”) your information?

  3. What legal bases do we rely on?

  4. When and with whom do we share data?

  5. Cookies & similar tech

  6. How long do we keep data?

  7. How we protect data

  8. Your privacy rights

  9. Do‑Not‑Track signals

  10. California privacy rights

  11. Virginia privacy rights

  12. Updates to this Policy

  13. Contact us

  14. Review / update / delete your data

1. WHAT INFORMATION DO WE COLLECT?

a) Information you give us

Category & Examples

  • Account & profile (e.g. Name; e‑mail; password; avatar; preferred units)

  • Subscription & billing (e.g. Apple / Google‑Play transaction IDs (payment details stay with the storefront))

  • Feedback & support: (e.g. Messages, survey responses, beta feedback)

b) Information we receive automatically

Category, Examples & purpose

  • Device & usage (e.g. IP address, device IDs, OS, browser, crash logs, in‑App actions → security, diagnostics, analytics)

  • Log & telemetry (e.g. Time‑stamps, feature use, referral URL → product improvement)

  • Location (optional) (e.g. GPS route data for mapping & pace calculations (disable in device settings to opt‑out))

c) Information from connected wearables (Sensitive / biometric)

With your explicit permission we ingest heart‑rate, pace, cadence, distance, motion and related exercise metrics broadcast over Bluetooth LE or via a vendor API (e.g., Apple HealthKit). These data are used solely to generate in‑workout coaching and post‑workout analytics.

We do not collect data from minors and the Services are intended for users age 18+.

2. HOW DO WE PROCESS YOUR INFORMATION?

Purpose & Examples of processing

  • Provide the Service (e.g. Pair with wearables, compute real‑time zones, deliver AI voice prompts, store workouts)

  • Account management (e.g. Sign‑up, log‑in, subscription management, restore purchases)

  • Customer support (e.g. Respond to e‑mails, bug reports, surveys)

  • Research & development (e.g. Aggregate, de‑identify usage statistics to improve coaching models)

  • Marketing (e.g. Send product updates or offers (you may opt out at any time)

  • Legal / security (e.g. Detect fraud, enforce Terms, respond to lawful requests)

We do not use your biometric data for advertising or sell it to third parties.

3. LEGAL BASES (EEA / UK GDPR, CANADA PIPEDA)

  • Consent – when you connect a wearable, enable location, or join beta programs.

  • Contract – to deliver the Services you request.

  • Legitimate interests – to develop and secure our platform.

  • Legal obligation – to keep tax or accounting records, comply with court orders.

You may withdraw consent at any time (see section 8).

4. WHEN & WITH WHOM WE SHARE DATA

Recipient & Reason

  • Cloud infrastructure & analytics (e.g., AWS, Google Cloud, Amplitude). Used for hosting, data processing, product analytics

  • Payment & app‑store providers (Apple, Google). Used managing subscriptions and refunds

  • AI & speech vendors (e.g., 11 Labs for TTS) . Used for generating voice prompts; only the text of the prompt, never raw biometric streams

  • Business transfers. Used for an acquisition, merger, or asset sale (we will notify you).

  • Legal / safety. To comply with subpoenas or protect rights, property, or safety

All processors are bound by strict data‑protection agreements.

5. COOKIES & SIMILAR TECH

The Site uses first‑ and third‑party cookies for analytics and session management. Manage preferences in your browser or review our full Cookie Notice (link in Site footer).

6. DATA RETENTION

We keep personal data only as long as necessary for the purposes described or as required by law. Workout and biometric history remain until you delete it or close your account. Back‑ups are purged on a rolling 30‑day schedule.

7. SECURITY

Cadence employs SOC‑2–aligned controls: encryption in transit (TLS 1.2+), encryption at rest (AES‑256), least‑privilege access, routine pen‑testing, and incident‑response procedures. No Internet system is 100 % secure; you transmit data at your own risk.

8. YOUR PRIVACY RIGHTS

Depending on your region you may have the right to:

  • access or download a copy of your data;

  • correct inaccurate data;

  • delete your account and associated data;

  • restrict or object to certain processing;

  • withdraw consent;

  • opt out of marketing e‑mails (click “unsubscribe” in any message).

To exercise rights, e‑mail eric@cadenceinnovationlabs.com or submit an in‑App request. We will respond within the timelines required by applicable law.

9. DO‑NOT‑TRACK

Because there is no uniform DNT standard, Cadence does not currently respond to DNT signals.

10. CALIFORNIA PRIVACY (CCPA / CPRA)

Cadence does not sell or share personal information for cross‑context behavioral advertising. The categories of data we collect and the rights available to California residents mirror those described in sections 1, 4, 8. To make a CCPA request e‑mail eric@cadenceinnovationlabs.com and include “California Rights Request” in the subject line.

11. VIRGINIA PRIVACY (VCDPA)

Virginia residents may exercise rights of access, correction, deletion, and opt‑out of targeted advertising as detailed in § 8. Appeals may be sent to the same address; unresolved complaints may be raised with the Virginia Attorney General.

12. CHANGES TO THIS POLICY

We may update this Policy periodically. Material changes will be highlighted in‑App or on the Site. The “Last updated” date reflects the latest revision. Continued use after an update constitutes acceptance.

13. CONTACT US

Cadence Innovation Labs LLC

3222 Roberts Ave, Unit A

Culver City, CA 90232 USA

eric@cadenceinnovationlabs.com

14. REVIEW / UPDATE / DELETE YOUR DATA

Submit an in‑App request under Settings → Privacy or e‑mail eric@cadenceinnovationlabs.com. We will verify your identity and comply with your request as required by law.

© 2025 Cadence Innovation Labs LLC. All rights reserved.